While it is possible to price and sell your home or real estate without
an agent, this is one of the largest & most important financial decisions
you will ever make.
How To Select The Right Listing Agent: Good agents strive
to continuously improve themselves. Ask about their credentials and education.
Only agents who are members of the National Association of Realtors
can call themselves a REALTOR®. Ask if the agent is an ASR® -
Accredited Seller Representative®.
- What is an ASR®, and why should I insist on one? In today's
complex world of real estate, ASR (Accredited Seller Representative)
stands for education, expertise, and enhanced value to the client,
directly focused on making your residential transaction as smooth
and worry-free as possible. This highest designation for residential
REALTORS® is conferred by the Seller Agency Council upon completion of detailed
coursework in listing, selling, investment, tax aspects, and transaction
management, and a documented history of real estate sales performance.
Nationwide, less than 1% of REALTORS® and even fewer of all real estate licensees
have earned this distinction. As an ASR, Zach brings you a higher level of knowledge, experience,
and dedication in your sale or purchase.

Other Important Questions To Ask A Potential Agent:
- Look for a full-time agent who has sold a number of properties
similar to yours.
- Interview a few agents. Are they familiar with your neighborhood?
What do they recommend you do to prepare your home for sale?
- Find an agent who is tech-savvy: today's transactions move
at internet speed.
- Ask the agent specifically how they will market your property.
- Does the agent return your calls promptly? Time is money when attempting
to sell a home.
- Complex issues will arise over the course of selling your home.
You should feel comfortable that your agent is willing to explain
everything to you until you understand clearly.
- Finally, a good agent will spend more time listening to you and asking
you questions about what you want, rather than talking about themselves.
Pick an agent with whom you feel comfortable.
What Is Your Home Worth? Has your home appreciated? Do you
know what it is worth? Pricing your home accurately is one of the most
critical decisions you will make. On their own, most people tend to
overestimate the value of their home. An overpriced home will languish on
the market, and worse, may even be actively shown by agents just to make
another home look like a better value. As experienced real estate agents,
I look at dozens of homes every day and I know at what price homes actually
sell for, compared to their original listing price. I can tell you, generally
within an accuracy range of a couple of percent, the price your home should
sell for on the market.
How Are Agents Paid? Real estate agents
don't get paid until you have successfully sold your home; typically
they are paid a percentage of the real estate's final selling
price. Real estate commissions are negotiable in Massachusetts. The commission
will depend on the type of property you are selling, the anticipated sales
price, the type of agent you hire and the level of services they provide.
The commission is generally split between your listing agent and his
brokerage agency and the agent representing the buyer and their brokerage agency.
Keep in mind that, as your listing agent, I will pay for all the costs
of marketing your home.
Why Choose Zach? I am ASR® accredited. When I list
a home for sale, I immediately set in motion a complex and tech-savvy
marketing plan to broadcast the availability of your home. I notify my personal
sphere of influence, I host Brokers' Open Houses. I will quickly post
your home with photos on this website and the MLS (Multiple Listing Service).
As a technologically sophisticated agent, I use digital photography, virtual
tours, internet search and optimization technology to maximize your listing's
exposure to as many agents and buyers as possible. I will also market your
property quickly and effectively through proven methods, which may include
signs, fliers, lockbox, public open houses, and advertising like postcards
and newspapers.
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